Joveeba

Miranda Kerr, Paris Hilton and Natalie Bassingthwaite have all been snapped in the label and now song birds Vanessa Amorosi, Kate Miller-Heidke and Katy Steele are following suit... and looking damn fine for doing so too.

After studying Fashion and Textile Design for 2 years, designer Ali Cotton made the leap from student and part time textile designer to real life fashion designer when the industry came calling and she cut short her degree and launched the Joveeba label in 2003.

Effortless, spirited style is what the label is all about. Joveeba\'s brand of laid back cool has grabbed the attention of national and international boutiques and media alike, with Joveeba stocked across Australia, Dubia, LA and New Zealand and showing up in the pages of Harpers Bazaar, Marie Claire, Madison, Shop Til You Drop and Grazia to name a few.

An eye for detail, standout prints and a fresh take on every day silhouettes, keep Ali\'s loyal fans coming back for more.