Samantha Wills

Hailing from the small coastal town of Port Macquarie, NSW, Samantha Wills has gone onto huge success in both her home country of Australia and overseas.

Samantha worked at east coast radio station Star FM, before going on to work for Surf Giant Billabong as a swim wear model. Her undeniable beauty and media savvy continues to attract modelling and media appointments and she has recently been appointed as Ambassador for Tourism NSW.

Wills launched her own accessories company Samantha Wills as a humble stall at the Bondi markets at the tender age of 21. After accepting a friend\'s offer to showcase her designs at Australian Fashion Week, Samantha went on to write over $17,000 worth of initial orders...and so began the Samantha Wills phenomenon.

The Samantha Wills label is now a highly coveted accessories empire which exports across the globe and has adorned some of the world\'s most recognisable women such as Nicky Hilton, Nicole Ritchie, Jamelia and Aussie beauties Jennifer Hawkins & Delta Goodrem.

This cult accessories label has attracted a global following and with Samantha herself as the Founder, Creative Director, spokesperson and face of the Samantha Wills brand, you can expect only amazing things to follow from this Sydney powerhouse.