Story by Tang

The confidence of youth screams Story by Tang. A label that began with one persons\' vision has become another person\'s style. Within three years of the birth of Story by Tang, its creator Christine Tang had already secured three Mercedes Australian Fashion Week shows under her belt, a WA designer of the year title and was crowned one of the few ambassadors for Audi.

Another three years on, Tang has taken a step back and adopted a more relaxed attitude. She now purely designs for her loyal followers, rather than placing such strong focus on telling her story through media and shows. Her belief that each piece should speak for itself.

Story by Tang is epitomized by sophisticated young neo-glam - dark colours, subtle touches of crinkle silver and pastel printed contrasts map out a new direction and mark the beginning of a new season.

As Story by Tang is mainly tran-seasonal by nature it holds true to distinctive key pieces, sassy-whimsical party dresses, street savvy printed tees and edgy tailored vests. Finally, a clothing label that revolutionizes fun.

But on the other hand, the label is somewhat a contradiction in its own style. Its designs are synonymous with the Hollywood brat pack and cool kids of the MTV generation but creatively, it\'s drawn from the average woman.

Daydreaming is what sheds light on this season\'s foray of new designs. And for the growing label, this has been the inspiration for its creations that span throughout Australia and the UK.

Since launching in 2002, Story by Tang has evolved into a respected international representation of the unique standard of style and quality in which the creator has to offer.