Urban Originals

Susanna Cates founded Urban Originals in 2000 with the intention of redefining Australian style, creating a collection that's unique, diverse and effortlessly edgy. Her vision was to make quality, fashion forward handbags with a trendsetting appeal for today's fashion savvy females.

What started as a handbag endeavour has escalated into an international phenomenon. Today U.O. has not only conquered the handbag market, but is also known for their statement jewellery, distinctly modern headpieces and their exclusive online Shoes. 

The Sydney based design studio has firmly established itself as one of Australia leading labels. Stocked in over 800 stores globally, the brand is fast becoming a celeb and editor favourite, constantly appearing on the pages of the leading fashion magazines.

Not only is U.O. regularly featured on blogs from Tokyo to Sydney and LA, It is now responsible for inspiring others with their very own in-house blog. Reporting on trends, behind the scenes info, and influential talents emerging within the fashion and arts scene.

Urban Originals continues to grow and embraces the future, boasting statement prints and signature shapes they have firmly established their formula for success.